Why ROI Isn’t Ingrained in Our DNA

Over the past few weeks, I’ve been struggling with measuring the ROI of my work. And it wasn’t until I brought it up with the rest of the team I realised I shouldn’t be trying to measure it at all. I’ll explain!. It’s no secret.
Was this article helpful?

Still puzzling over something?

The agent has read this article — and everything around it. Ask a follow-up and it answers in seconds.